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Case Study: How MAX ICT Delivered 2,800 ALE SIP Phones to UPSI with Precision and Professionalism

UPSI's communication system is powered by ALE Device
UPSI is one of Malaysia's top education institutions, powered by ALE Device.

In one of the largest SIP phone deployments in Malaysia's education sector, MAX ICT (M) SDN. BHD. successfully delivered 2,800 units of ALE SIP phones to Universiti Pendidikan Sultan Idris (UPSI)—a project that stands as a testament to professional execution, technological capability, and trusted partnership.


🔧 The Challenge

UPSI needed a robust, future-ready communication infrastructure to serve its growing academic and administrative needs. The solution had to be scalable, reliable, and seamlessly integrated into their existing network—while being delivered on time and within budget.


✅ The Solution

MAX ICT, in collaboration with ALE Device, spearheaded the end-to-end process:

  • Procurement of 2,800 ALE SIP Phones

  • Seamless logistics and deployment planning

  • Professional installation and system configuration

  • After-sales training and support

With deep experience in IP telephony and cloud-based PBX solutions, MAX ICT ensured every device was correctly provisioned and ready for use across multiple departments at UPSI.


📬 What ALE Had to Say

In a formal appreciation letter, Jacky Yang, Head of GTM at ALE China, commended MAX ICT for:

"Their hard work, attention to detail, and seamless execution throughout the entire process."

He went on to highlight MAX ICT's professionalism, product knowledge, and commitment to excellence, stating that the delivery not only met but exceeded expectations.


🏆 Why This Project Matters

  • ✅ Demonstrates scalability: A deployment of this size shows MAX ICT's ability to serve large institutions.

  • ✅ Reinforces trust in ALE technology: ALE SIP phones proved to be the right fit for academic environments.

  • ✅ Showcases project management excellence: From procurement to post-delivery support, every stage was handled with precision.


🚀 Conclusion: A Model for Future Deployments

The UPSI project highlights how institutions can digitally transform communication systems with the right technology partner. Whether you’re a university, corporate office, or government agency, MAX ICT provides tailored SIP phone solutions with end-to-end support—powered by ALE Device.


👉 Looking to upgrade your institution’s communication system?Talk to the team at MAX ICT and experience world-class delivery and service.

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